Authors and business owners are constantly under the impression that there is a magic formula to finding your target audience.
But the truth is… there really isn’t.
Experts on author platform like Minday McHorse from the American Writers and Artists, Inc. and Dr. Deborah Siegel from SheWrites.com agree that the best thing you can do to market yourself is to find your target audience.
The question is…HOW?
Finding your readers on the Internet is akin to searching for a needle in a haystack. The U.S. Digital Consumer report states that the average US consumer spends more than 60 hours a week reading and watching videos across digital devices.
If you are a business owner or author reading this, then you know how hard it is to get noticed in a vast sea of informational content. While blogging is a solid way to attract your ideal readers, you need to do this strategically by entering a niche.
Let’s take a look at some of the practical points to get you thinking more strategically.
Identify the Niche
Whether you’re writing in a specific genre as an author or business owner, your target reader is online reading other noteworthy blogs and actively participating in forums and threads on your topic. S/he is already thinking in terms of “niche.”
Let’s take myself as an example. If I want to learn more about content marketing, I’ll visit marketing sites. If I want to learn more about successful book promotion strategies, I’ll hop unto the sites of well-known gurus who specialize in promotion. But
Bottom line: Some niches are easier to classify then others. That’s why it’s more practical to start with your niche and enter that arena as one of the masses. To find your ideal reader, consider these steps:
1.Identify your topics. Topics are shaped by the subjects you’re blogging about, subheading, story, pointers
2.Look at the content you’re writing. Who benefits from all this advice? Are your topics catering to single parent fathers or perhaps fathers who are in the military? Then maybe your niche is “family” with a sub-niche on fathers and/or military.
Don’t come up with some brand-spanking-new category. In fact, it isn’t recommended.
Offer new and better information to your niche readers. Your niche and audience will determine the kind of content you’re putting online. (tweet this)
To help get you thinking about your niche, identify possible topics related to your book’s genre.
Here are some of the words I jotted down which are associated with my memoir, Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces.
transformation, mother-daughter relationships, Israel Defense Forces, military service, memoir, cultural challenges, foreign country
What about yours?
This kind of work may feel unnecessary and difficult, but stay with me here…this kind of strategic thinking will only propel your blogging efforts forward.
Last CALL for the Blog Your Book Course and Reach your Target Readers ENDS TODAY! Although the course officially started on April 7, 2016, I’ve just received word that the deadline to sign-up is TODAY. (Monday) There are a few spaces left.
So if reaching target readers is something you’ve been on the fence about, we’d LOVE to have you.