Using images should be an essential part of your marketing plan. But images are different than photos. If you’re using photography consistently to market and promote your blog, then you need to also pay attention to the quality of your photos. A bad photo can make your blog look unprofessional and in the long run, turn your peeps away.
Typically, blog posts rely on images to enhance the visual message of the post. A blog post without images is dull and tedious. Photography however, adds a personal touch. It’s authentic and builds a deeper connection with your audience. When photos are shot well, (especially photos on travel blogs) they become powerful marketing messages.
The best way to think about taking good photos is to think of yourself as a viewer. What draws you into a photo? Think back to a blog that captivated you in terms of the quality of the photos. Was it the composition? The photographic elements? If you’re heavily using photography for your blog whether you’re an amateur photographer or not, these strategies will help you take better photos and visually engage your peeps.
1. Fill the frame with what makes your heart sing. What better way to communicate your passion about a subject than photographing that element which makes your heart sing? Zooming in on the image is a good start, but physically, don’t be afraid to get closer. This concept applies to landscapes, wildlife and people. Get rid of random clutter and distracting images. Figure out what the photo is really about and go after that. Can you figure out the story in each of these photos on these best photographer websites?
2. Simplify and overemphasize. Now that you’ve figured out what to put in your photo, think about how to manipulate the photographic elements. For example, use contrasting colors to emphasize your subject. Can you scale your objects in terms of size? Use the zoom feature to focus on a specific element. Try changing the focal length of your lens to emphasize certain characteristics.
3. Avoid centering the subject. This seems to be the common mistake of many photographers. Who said the subject always has to be centered? Is there something you can explore in terms of other relationships with other objects or elements?
4. Create depth as much as possible. Pull people into your image. Zoom into the foreground without compromising too much on the background, yet keep it in the distance. Create a story and a context for your image.
5. Connect your subjects. Connect the various subjects to help give your viewer a visual journey through your photo – in any direction. Anything can act as a connector – the line after a sunset or a sidewalk. Zoom in on the connector and you’ll begin to also see the composition emerge.
6. Keep your perspective in sync. Perspective is everything. Show your viewers something they’ve never seen before. An image taken at the eye level can be boring and monotonous yet many people do it. Why not take an image of a wedding from the ground?
7. Light is everything. At the peak of the day, the quality of natural light is at its strongest and can easily wash out important features about a subject. Photographically speaking, the periods of sunrise and sunset are the best times to take pictures due to the balance between the light and shadows. Aim for the brightest part of the scene without compromising on the natural light.
Photography is really a journey of perspective of how you see the world. It tells your own personal story and journey. And what better way to take a photo by telling the story, right? Strong photos is authentic marketing.