I’m a great fan of blogging one’s book. It’s a wonderful way to build book buzz and a community. It also pulls in a target readership and is a wonderful marketing tool for building one’s business.
But bloggers who are intent on blogging their book should avoid these five things early on which will derail them from reaching their goals.
Avoid the temptation to blog chapters
Seriously, writers, you’ve got to stop posting endless chapters online. It’s tedious, unnecessary and won’t achieve your purpose.
There’s a big difference between print and online genres. A book shouldn’t read like a blog and vis-versa, which leads me to believe that bloggers are misusing the space of a blog.
A blog is a blog, period. Print still has its place in the book world. In fact, a print book should serve to expand the themes and lessons, you are blogging about. Literary posts (a.k.a “chapters”) don’t work too well in the ADHD online world.
Don’t use blogging as a sales-pitch
Yep, this is an ongoing problem with many bloggers. I call it the “blogger’s desperate call” to sell more copies of their book. But guess what? Everybody is doing the same thing, and this self-promotion tactic will only get you so far before readers start tuning out.
Not include a call to action
If you’re going to blog the themes and lessons of your book, a call to action is different than including Amazon type links to buy your book and yes, you don’t want to overdo these. But call to actions (CTAs) matter!
Authors NEED to include them in their posts. Why? As authors, you can dramatically influence conversion rates and who doesn’t want to make a sale or get a new client?
Not choose a niche
Choosing a niche defines your audience. And that audience will bring in traffic which will keep your blog alive while moving your blog from being “static” to being indexed in the Google search engines.
If you don’t choose a niche, then your blog will be in the arena competing with thousands of other blogs. Using golden keywords, deciding on a niche and guest blogging are tactics that will help you stand out from all the other blogs that don’t have a defined audience.
Not providing valuable content that will get the reader to comment
Leaving comments is an important way to create community. But in order for a reader to leave a comment, there has to be something interesting for them to comment on. Remember also to respond to those who made the effort to respond to your post.
As you can see, a blog is a living breathing entity and authors who blog, have to be extra strategic in how they approach blogging their books. The purpose shouldn’t be to get a book deal and definitely not to bore your readers but to create an entertained and informed community as you build that know-like-trust connection with your readers.
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