If you’re a small business owner, using Pinterest to market your products and services is a fantastic way to get your business known while telling your story at the same time. With so many users however, how can you find the right followers and customers? This article gives 7 top ways to build your business and platform while targeting the right audience.
1.Figure out if it makes sense to promote your business using Pinterest.
Pinterest has a strong visual appeal so sellers of cute, crafty stuff like Etsy are ideal as opposed to products that can’t be seen. You may have already noticed that animals, home décor ideas, cute crafts for kids and recipes are some of the widely found pins.
2.Identify those Pinterest users with a strong platform and follow them.
Doing this consistently will increase your reach. Youu can expect some of these followers and their followers to pin and repin your pins, which helps get your site and your products in front of more people. This guide to Pinterest for business from A to Z gives additional strategies on how to get your site and products in front of more people.
3. Create boards that promote your business with targeted keywords.
All your boards should have pins that directly speak to your target audience, and which brand you as the go-to Pinterest business owner for your specific product or service.
4.Link your Pinterest profile to your other social media accounts.
Each time you pin a new item to one of you boards, your Facebook page will get updated which helps you to attract followers in from other social networks, and increases your presence in all of them.
5.Comment, like, share, email and embed pins on your blog which will help you find more followers and draw traffic (and potential sales) back to your site.
When you comment and like pins, you encourage more interaction. Imagine if a potential client saw your product and wanted to ask you questions about it? Can you see how this interaction, over time, can help grow your business?
6. Pin other kinds of visuals such as videos, infographics and headlines.
Pin a short and fun how-to YouTube video. Infographics show how to use your products and services. If you have a super compelling blog post, like 11 Ways to use Pinterest to get clients, then pinning it on Pinterest would be the absolutely perfect place.
7. Complete your profile on Pinterest.
This may seem like a no-brainer, but you’d be surprised how many Pinterest users do not have a full profile including a URL, a keyword-rich description about their business and a logo or profile picture. Why should someone follow your pins if they can’t actually “see” you?
Making the most of Pinterest for your business doesn’t have to be difficult, but it should be a robust part of your marketing plan if you business would be served by using Pinterest. The important thing to remember is to avoid bombarding your followers with constant pins of your products or services. Think through your plan for using Pinterest and watch your business grow, one pin and client at a time. How are you using Pinterest to promote your business? Got a success story to share?