Most authors don’t realize just how much power they have just by blogging. Good content is needed more than ever, and if authors aren’t blogging, they are missing out on some major opportunities to connect with readers and build a following.
Out of all the promotional activities, blogging and guest blogging is the most painless and cheapest as C. Hope Clark recently shared on my weekly podcast, Giving Voice to Your Courage.
But for some reason, very few authors are taking advantage of this “online real estate.” Recently, I tried to connect with several authors whose work I loved after reading their books. I couldn’t find a trace of a website let alone a Facebook or Twitter page. This was frustrating. Clearly, these authors missed out on a valuable connection.
Blogging is Your Business Card
You just never know who might land on your author page and who needs to connect with the message of your book right now. When you blog, you not only establish an online presence but you also build visibility as part of your author platform.
It’s a way to promote yourself as an expert first and to sell the products, books or services that you have to offer after. It’s a method for publicity and can be a way of branding yourself. But it’s really about making that connection.
When I visit authors’ websites, I see a lot of stuff thrown around about “here’s where I’m going to speak” and “here’s where you can buy my book,” and “here’s my site.” I don’t know about you, but these days more authors turning their blogs into sales pitches and announcements. Since I’ve already read your book (and loved it), I want to “feel” you in a different way. That’s not to say you can’t promote your book (you should) but focus first on engaging your target audience, first.
Next Steps: Don’t Lose Your Readers
Think of blogging as a journey to having a conversation. What is newsworthy for them to know? Well, for starters, does your book address a problem? If you’re writing a memoir, you have a great opportunity to blog about the “lessons” of how your book can serve and help your target reader.
For example, let’s say I am reading your transformational memoir, which focuses on how you went through a midlife crisis and mustered the courage to change your life. Here I am, in my own midlife crisis and your page is relatable. I have to keep going. You just have to find a way to keep my attention. Promotional material can only go so far, for so long.
Blog about Your Themes and Lessons
A “cost-effective” way to market your memoir without posting endless chapters would be to post your lessons or themes. What are some lessons your book “teaches?”
Think about how they can apply your lessons and wisdom to their own lives. They need to know more about you and your lessons before checking out your book.
Here’s an example of what I mean. You’ll notice in this short snippet that I aim to engage my reader with the heart-to-heart issues. I am doing two things in this way: telling my story and blogging about the main themes my story represents.
Here are some possible topics for the author transformational memoir page:
1. The pain of dealing with heartfelt transitions
2. The journey of courage supported by faith
3. The power of positive thinking and visioning
When you blog about your personal story, you allow your reader to see themselves in your story. How powerful is that? You can also give a taste of the story in your book to entice the reader.
When you blog about your story, you can do the following:
1. Ask questions, raise a point, or discuss a two-sided issue.
2. Tell the writing journey of how you wrote your book.
3. Share an inspiring message or lesson from your story “miles.”
Here’s your blog assignment
1. Make a list of issues and problems that plague your target audience. What keeps them up at night? What makes them feel down in the dumps?
2. Now turn these “issues” into bloggable topics.
3. Do a keyword search to optimize your chances of landing on Google’s first ten results page.
Need More Help?
If you’ve written a fiction or non-fiction book (or are even thinking about writing one), you may want to “blog your book.” Blogging your book will help you attract and connect with the right readers, and build a following. It’s a way to increase your online visibility and ultimately your book sales.
Blog Your Fiction or Non-Fiction Book and Reach Your Target Readers starts on February 5, 2016. In this course you’ll learn the difference between niche blogging and niche readers, and how they’re both important for blogging your book; strategies to engage your audience; content marketing basics; and what constitutes a personal author brand, including how to ensure the quality and consistency of your message. Enrollment includes a live teleconference and recording, weekly assignments and individual feedback from the instructor.