January 1, 2016 is just a few weeks away. A new year, a new you, and also new content to help build your brand and business. When they think of content marketing, most of my clients are generally focused on posting to their blog. They heave a sigh of relief when that part is done. It’s often tedious and time-consuming for them.
But blogging is just one way to build content or visibility or content strategy marketing plan which has many different pieces and each piece serves a different function.
So what is content strategy marketing?
As pointed out in this post, a content strategy and content strategy marketing plan are distinctly different from each other. Basically, a content strategy marketing plan builds your brand and a target audience while getting your target people to perform some kind of call-to-action. For example, if you are a debut author, then you might be focused on increasing your subscriber list by providing some kind of freebie like a free chapter from your book. Or if you’re running a book promotion offering a discount for a limited time, your focus is on sales.
Unless you’re in the marketing business, not many professionals know how to create content strategy marketing plan. You need a content strategy marketing plan for each platform you’re building. (tweet this)
There aren’t templates online for downloading a content strategy marketing plan, but there are key components that should help you get started:
1.Your rationale and vision. How do you envision success for your business? What are some of the reasons why you want to create content?
2.Your goals. Again, these goals will vary for each business. What are some of the problems you might encounter and how might you overcome them? If yearly goals are too much to digest, try breaking them into quarterly goals.
3.Your content maps and target audience. Your target audience directly impacts the kinds of content you put out there. What are your audience’s needs? Who is your target audience? What are your content channels and what kind of content will you be putting out? For example, many clients I work with blog on a regular basis. Blogging your book establishes online visibility and builds your brand. (tweet this)
4.Your brand story. A brand supports your marketing message. Your brand is how people come to associate you. It’s the bigger story you tell. It’s your logo, colors and wording. Discover what your brand story is really about with these six questions.
5.The platforms you use to connect with your target audience. What are some of the platform you use to tell your story? How do they support your brand and story?
Need help creating content for 2016?
21 Days to Effective Content Strategy Marketing is a special e-course designed to help you create your own content strategy marketing plan. If you’re new to content strategy marketing, then you already know how complex yet important this topic is.
This e-course contains bite-sized chunks of information of the following topics: how to strategize content by knowing your target audience’s needs, how to research your target audience’s needs as well as optimized titles, SEO tags and keywords, internal and external links among many others.
Each day, you’ll receive straight to your inbox, another strategy to help you think about and create your plan. You’ll get information on how to align your content to your business goals and how to build your platform strategically with your content in mind.
Right now, I’m having a holiday sale at the introductory low price of $47.
That’s less than 3 bucks a strategy that contains deep clarity with action steps.
Once you go through the steps and content and create your own plan, you can sit back and relax and welcome in the new year knowing that you’re well on your way to reaching the right people with the right content.