If you’ve written a fiction or non-fiction book (or are even thinking about writing one), you need a way to reach your readers. What if there was a fun way to do it, while helping you build your platform?
I am teaching a brand new course that will teach you how to “blog your book.” Through this strategy, you’ll increase your online visibility and start attracting the type of readers who are most interested in your book. You can even start blogging your book before it’s published!
Blog Your Fiction or Non-Fiction Book and Reach Your Target Readers starts on Thursday, September 10, 2015. In this course you’ll learn the difference between niche blogging and niche readers, and how they’re both important for blogging your book; strategies to engage your audience; content marketing basics; and what constitutes a personal author brand, including how to ensure the quality and consistency of your message. Students will receive critique of their assignments and the opportunity to ask questions. The introductory lecture will be offered via live teleconference which will involve teaching with discussion and Q&A. The class recording will be posted within 24 hours of class date.
In the article below, I describe the power of niche blogging. Find out the four steps that will bring targeted readers to your blog.
Blogging. It’s the one powerful way to build a brand and platform and find your targeted readers. Unfortunately, readers don’t just magically appear when a post is published and shared on LinkedIn or Facebook. Ah…if only it were that simple!
What does work, however, is the power of niche blogging or identifying your niche for the genre you are writing about. Example: Readers who dig self-help books read transformation or inspirational blogs over at beliefnet.com. Travel lovers read travel blogs. That’s why it’s more practical to identify your niche before you enter that arena as one of the masses.
1. Start by identifying the various topics your book focuses on. Is the overall topic of your novel about overcoming a specific trauma or illness? Is your non-fiction book about ways to eat healthier? Identify each topic with a niche.
2. Make a list of five different topics you can blog post about, keeping the angle fresh and unique for search engines, but relevant for the reader. Your topic determines your niche.
3. Implement a blogging strategy where you share your insights, persona and wisdom as a guest blogger on a variety of platforms that dovetail with your niche. (Don’t worry if you aren’t a well-established blogger to be on some of the bigger platforms. Start small and work your way up.) For example, if your book focuses on the niche of health and wellness, find at least three different platforms where you can blog about your topic. If your book covers the niches of the mindful life and spirituality, consider blogging for Elephant Journal.
4. Target golden keywords effectively, which is critical for niche blogging. This site explains the consumer psychology that goes behind searching golden keywords while giving examples of each. In a nutshell, targeting your keywords in your tagline, heading, domain name, will move your site from a non-indexed one to an indexed on on Google, thus building your ranking.
As you can see, connecting with your target readers is a strategic process. When done well, you increase your chances to cast your net over the right niche of readers.