- Is one of your dreams as an author to attract and connect with the right readers?
- Do you want to increase your online visibility and ultimately your book sales?
This four-week course gives an in-depth understanding about how writers can blog their fiction or nonfiction book as part of building their platform. Agents and publishers want evidence that you understand your audience and market. You need a strategic plan how to reach those readers and blogging is a powerful way to build your platform. Students will receive critique of their work with time for questions.
DATES AND TIMES
First introductory live lecture: September 10, 2015, 1pm EST.
- The introductory lecture will be offered via a live tele-class which will involve teaching with discussion and Q&A.
- The remaining three lectures (September 17, 24, October 1) which will be in the form of handouts will be delivered via email.
- Students will submit their assignments and receive feedback entirely via email.
- The class recording will be posted within 24 hours of class date.
WEEKS AT A GLANCE:
Week 1: Niche Blogging vs. Niche Readers
We’ll differentiate between niche blogging and niche readers and how they are both important for blogging your book. We’ll get started with your first blog entry.
Assignment: Students will draft a blog entry based on a particular niche topic related to their genre.
Week 2: Ways to Engage Your Audience
We will learn and discover engaging ways to blog your content as part of your strategic blogging plan. We’ll ensure that you’re building your platform for the right genre and audience.
Assignment: Students will apply the strategies from week 2 to their blog entry and submit for review and feedback.
Week 3: Content Marketing Basics of Blogging Your Book and Beyond
By blogging your book, you allow your content to be seen on Google so you can draw more readers. Blogging your book helps you establish credibility and become an authority in the areas you want to be known for.
Assignment: Students will brainstorm a list of 20-30 potential blogging topics supporting their niche/expertise which are also based on the content of their book. We’ll come up with “a blog your book” strategy that maximizes the content of your book without compromising on your blogging efforts.
Week 4: Blog Your book and Build Your Brand
We’ll discuss what constitutes a personal author brand, and how to ensure the quality and consistency of the messaging.
Assignment: Students will complete exercises to get them thinking about their personal author brand. One blog entry will be submitted for instructor feedback reflecting the principles learned in class.
Materials needed: Having an active blog is recommended but not required. Instructor will provide all assignments and written materials including a weekly learning guide.
Tuition is $139