A few weeks before the Pubslush campaign launched for my memoir Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces, I decided to write a blog post for each of the days that the campaign will be live.
Why is it necessary to participate in a monthly blog challenge while also getting my campaign up and running? I knew it would be hard for me to face some of the challenges of running this campaign and because I process emotions while writing about the experience, I thought to write short blog posts to help manage the experience and share with others.
So here’s so far what I’ve learned just from the first day and the first day isn’t over so there’ll be more to come!
DAY 1 – Launch Day
1. I started sending emails at full speed. I had my list ready. I first reached out to those who said they’d be my initial backers. These were people I’d gotten their OK to supporting the campaign so it wouldn’t be at a ZERO. Unfortunately, those backers still haven’t come through.. yet. But the ones who did support, left such glowing and uplifting comments that I wanted to cry.
I don’t really know what happened, but maybe I didn’t make myself clear enough. It’s recommended to not have a campaign start and end at zero, and since I’m not about to let that happen, I reached out to others on my list.You need backers for the initial backers. As my friend Kathy Pooler has said of A Memoir’s Journey, “you just got to let go and keep moving forward with the next step.” Hearing her experiences certainly helped allay some of the fears I had going into the campaign. the key is to focus on the positive and not the negative. There will always be the outcomes we don’t want, right? The key is learning to deal with them in the most positive way.
2. Launch day is a good opportunity to start detaching from outcomes. I’m trying to not let the money part get in the way. I’m trying to definitely not check the campaign page every minute. Instead, I focus on working the personal connection.
For example, for each email, I tried NOT to make it sound like another template. I personalized it with comments such as: “I wish you great luck with your book” or “the pictures you posted on Facebook of your son is so precious.” Whether this tactic will result in financial backers, it’s hard to say at such an early point in the campaign, but I certainly feel better approaching it this way. Everybody wants to feel something to some degree, right? In a world driven by social media, this is the best way to help get the message out.
3. Start small and work your way up. There’s no way I can send hundreds of impersonal emails to my tribe. Each day, I plan on sending a bunch of personalized emails to my tribe without sending them a mass at a time. I can’t keep that pace. Tomorrow is another day with more emails to send.
As you can see, running a Pubslush campaign is NOT for sissies. It’s hard hard work. I’m living testimony so far of that.
Have you ran a Pubslush campaign? Are you thinking of running one? I’d love to hear your thoughts.
Please check out my campaign here about my years serving in the Israel Defense Forces. With your help, you can help my dreams come true. Read more about you can get a copy of the book and become a financial backer.