Writing good queries and proposals is a must for getting your foot in the door with editors, but there are other things writers can do to increase their chances of getting past the gatekeepers and substantially increase their income.
- Although your main idea will represent the bulk of the query, present 3-4 other proposed ideas. This can be as simple as including a few sentences at the end of the query like this: “If this query doesn’t work for you at this time, would you be interested in the following ideas?” List two to three ideas with a brief description of each.
- The well-known saying, “It’s not just what you know, but who you know.” Editors are hungry for well-sought experts either locally or nationally that are credible. Linkedin Premium or HARO offer access to many experts across industries.
- Take advantage of your natural curiosity and interest when visiting new places. Pitching topics on local places gives you the upper hand since many locals are already familiar with them. Check the editorial calendar before pitching. Your choice of place may be just that needed feature article. This is how I got a gig while vacationing with family in San Diego.
- When you repurpose content, you use content intelligently. Use parts of your books for article ideas and submissions. This is a good way to get more mileage out of the book while building your author platform.
When it comes to non-fiction, writers think they need to complete an entire manuscript before pitching their book. Pitch ideas not books. A good out of the box thinking tactic is to study the books of a publisher, and pitch an idea from a unique or different angle or pitch an idea based on an existing series. With fiction however, editors usually want to see a complete work.
Email signatures are promotional tools for your business, a website/blog, or a book. They’re also powerful social networking tools like a business card. When the editor saw in my signature line that I was a writer for the Huffington Post, he asked if I would be interested writing articles for his clients.
Propose Your Products and Services
As writer, you need to get the word out about your products and services to as many people within your target market as possible. Figure out what services you can offer to your potential clients. Next, target a list of businesses and/or individuals who probably need these services. Create a proposal that briefly describes how your writing services can help that company or organization meet its goals.
Teach a Class
One way for writers to turn their experience into cash is by teaching online classes. Writing courses aren’t the only kinds of skills in demand. Think promotion such as SEO techniques, blogging, Google rankings, and marketing. You can promote your class on your site or pitch your idea through online sites like Wow! Women on Writing! which boasts of one million visitors each month or at the well-established Loft Literary Center.
Teaser alert: I’ll be teaching a Blog Your Book, Build Your Platform through Wow! Women on Writing! in September. Look for the online registration link very soon!
Set Yourself Apart!
Sometimes it pays to take matters in your own hands and set yourself apart from all the others.
Building a compelling platform is how you can set yourself apart from the sea of authors. Blogging is one way to build a brand and promote your books.
The 6 day free e-course Blog Your Book, Build Your Platform” is available to you simply by signing in at the opt-in boxes of the right hand side bar of this home page.