As some of you know, I’ve signed a contract with She Writes Press this past week for my memoir Accidental Soldier for spring 2016 and while I’m super excited, I have to admit, I’m also a bit overwhelmed.
When my featured article appeared in the Amazon bestselling anthology along with 43 other featured authors, Pebbles in the Pond: Transforming the World One Person at a Time, I realized then how publishing a book is true team effort. To get a well-written book, you may need several levels of editing from developmental editing, copyediting and proofreading.
When it comes to ensuring the publication success of your book, there are so many things that need to be planned out in advance. It’s not unreasonable to plan out a book’s success a year in advance of its publication given the complexities of the ever-changing publishing world.
Content marketing is how you build your author platform through blogging, article marketing, podcasting, as well as crowdfunding. Content marketing opens the doors to branding, which I’ve written about before here. You can’t expect to just show up with your published book and say, “buy my book.” Everyone is doing this so why should you be any different?
Some ideas on how to do this successfully:
Crowdfunding – Build your platform and gather supporters for your book before it’s published through sites like Pubslush. Enlist the support of their marketing team to plan your pre-launch and campaign. Consider video The key is to be original because that is what will make you most memorable and help you stand out from all the others.
Create a marketing and publicity proposal: Believe me when I say that creating a proposal will save you oodles of time when your launch comes into play. In your proposal, you list all the TV and radio appearances, blog tours, influential members and venues where you want to take your book on tour. Crowdfunding is also an important part of your publicity.
Blogging – Strategize the content and frequency of your blog posts so you are capturing the pain of your target audience. Connect with me to strategize a one-to-one to build your content and platform.
2.Deciding on the right publishing venue
Some of you have been following my journey and know how difficult it was to let go of my original publishing plan as a hybrid author and try my luck with the agent world. Pros: An agent gets you in the door and takes care of your editorial needs. Cons: It can be extremely time-consuming and painstaking to find the right agent for your book.
Some ideas on how to find the right publisher:
Take time to do the right research taking into account your personality, your needs and budget. Know what each venue entails. Do you need to be validated by getting published with a big box name? Do you want the flexibility of going hybrid or self-published?
As you can already gather, you need a competent team to get your book rolling. A REAL competent one! Obviously, you can literally hire to outsource many many people but not everyone can! This is where a crowdfunding campaign can help ease some of the financial stress and burden.
Here is a suggested list of people who are worth hiring in my opinion:
1.VA (virtual assistant) services
3.A cover designer, proofreader and interior design of my book – With my book, I signed up to receive a publication package of signing up with SheWrites. It might be more costly to pay separately for each item and cheaper to bundle the information. Research each venue upfront.
4.Possible additional services from Pubslush.com for the crowdfunding campaign of my memoir (This is only if you’re doing the crowdfunding route.)
Have you hired any others that are worth the money?
Okay, so hopefully some of the information here will give you an idea on how to prepare your book for publication even if you aren’t sure whether you need the services, it’s always good to do some research in advance.
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See you on the “other” side!