If there is one thing new authors SHOULD be doing, it’s branding themselves on social media. I say “new” because many new authors are simply Tweeting and Facebooking, “Buy my book now” or “My book is on sale for 0.99 cents. get it here!” If you want to be a successful new author, you need to rise above the others. Books are wonderful branding tools though it seems like those authors with huge social media platform are fueling book deals.
Agents are signing on these new authors who have been able to leverage their social media fans and following to their personal blogs. These new authors have taken their areas of interest and hobbies (some have no expertise on the topic) to create a book as a means to build a platform with built in consumer audiences.
There is much to be learned from social media savvy authors who have mastered the art of blogging and social media communications to turn a personal project into a realm monetizable audience. It makes you wonder what these newbie authors have done to establish a strong marketing and branding plan prior to their success.
If you already have invested in the work building a digital community of fans and followers, then you already have a revenue generating source. In this way, you’ll need to keep your followers and fans interested by providing original content on a consistent basis as well as tips, stories and expert guidance.
1. Embrace your unique voice and style. If you’ve been following these posts of the Giving Voice to Your Story community, then you know how I try to be accessible and share my authentic and vulnerable stories. I use a conversational tone as my own personal way give you the courage to voice your stories whether you are an entrepreneur or a first time author. It’s a scary world out there. When I wrote academic stuff, I had to stray away from being personal and approachable. Now I can.
2. Identify your value proposition. As a personal brand, I give writers and entrepreneurs a safe place to acquire industry knowledge and skills to help write and market their books that will help position themselves and their brands. In today’s digital world, having a personal brand is everything.
3. Connect with your target audience and get to know them. What are their needs? What are their interests? Where do they hang out online? What are their interests?
4. Establish a social media marketing strategy for yourself that you follow daily. (Persistence and consistency is key! This will be the subject for a future post so stay tuned!)
A social media strategy includes: blogging and guest blogging, posting strategic content, community building and engagement on Twitter, getting “Likes,” and wall commenting on Facebook.
What steps will you take towards creating your personal brand?
I’d LOVE to create the content marketing strategy for building your brand. If you’re looking for help and support in this area, let’s set up a strategy call. It’s free. Simply email me: firstname.lastname@example.org or click here.