It’s becoming harder and much more competitive for newbie authors to get noticed. As a result newbie authors are pushing to promote their books hoping to make a sale and some of them do desperate tactics that only hurt them and waste their time. Here are five strategies to illustrate exactly what I mean:
1. The classic “buy my book” link. I see it everywhere – on Facebook, Twitter and through email marketing campaigns that cheapens the book and even more so, kills the marketing. It makes me sick. It gives authors a bad name. I’ve been in this position before and I feel I’m trying to be someone else. To all your fans, when you do this, you’re just another “buy my book” author instantly and your peeps turn off. So don’t do it.
Solution? Engage your followers. Ask questions, provide engaging and intelligent content, and provide tips and strategies. In short, give them a reason to follow you.
2. Posting to your blog just once when your book is released. Then you forget about your blog and blast the news again this time with a “buy my book” paypal button.
Solution? Create a blogging schedule and post to your blog at least a few times a week. Your readers should know you exist. Even if you only can post once a week, it should be consistent. The same goes for posting to a facebook fan page. I know I’m guilty of this so I’ve learned the hard way.
3. Posting irrelevant links and images that hurt your messaging and brand. Need I say more?
Solution? Be congruent with your messaging by posting authentic and valuable stuff that solve a problem for your peeps.
4. Using social media to post unwanted opinions or to attack someone. Totally not cool! People can spot a jerk a thousand and one hashtags aways.
Solution? Don’t use social media to get back at someone or blast your opinion. There’ll always be haters and uncool people. Be professional. After all, you’ve just written a book and you want to get the most mileage from it.
5. Promoting yourself and your book on someone else’s Facebook wall. I’ve seen this so many times with individuals posting on larger company’s or an organization’s site that it has now become the norm, but truthfully, it isn’t. chances are
Solution? Ask to guest post for another author, company or organization. Guest posting is a great strategic way to build your platform. Or if you want to spread your message, invest in facebook ads as a campaign strategy. Or 3-6 months before your book is released, contact them to see if you can do some kind of joint venture or partnership. The key is to make yourself known and accessible.
Truly, it’s difficult to educate the entire Internet population of authors all trying to make a buck from their books. But when you’re professional and engaging, you do your community and social media a favor by promoting with integrity.
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