I woke up this morning and thought, “What else can I say about building an author platform that hasn’t been said already?” The words “author platform” have become so trite and ingrained that authors just want to turn the other way. And yet it’s so important for book success.
Most authors write a book, put together some kind of platform, then look around for buyers. They suddenly realize that they have to push towards selling their book.
If you have been part of the Giving Voice to Your Story Community, you know how strongly I support marketing your book way before it’s published. (Experts say to market your book six to nine months before it’s published and now some are saying to give it at least a year.) That way when it’s published, you’ll already have your readers spreading the word for you.
Whether you go the traditional publishing route with a publishing house or the self-publishing/hybrid route, how you get your book noticed and bought becomes your job.
Having a book on the shelf or on Amazon means nothing without marketing.
If you want your book to be a success, you need to know two things:
- Who you are writing for
- How will you reach your peeps
With copywriting knowledge and dedication, you have the power to reach your ideal fans.
The key is putting yourself online in a way that’s compatible with your book-writing goals. If your dream is to write a book on crafting, you’ll want to connect and engage your prospects on Pinterest. If your dream is to write a fiction book for young adults, then you’ll want to connect where young adults might be hanging out like Instagram or Facebook.
This process is slow growth. There’s absolutely nothing quick and fast about it. Each of us has our online style and personality for engaging our audience. The key is to stick with one social media method and make it work for you.
Let me know in the comments below how it’s going for you and your marketing efforts!
To your platform building success,
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