Just two years ago, I was a school teacher teaching 12 years olds how to read and write in New York City public schools. When I decided I had had enough of the non-student-centered shenanigans going on in schools, I started looking for other options.
I knew I loved writing, and teaching writing to others, so my first thought was to become a writer. I soon learned that there were many kinds of writers, so I knew that I needed to hone my search and focus on a writing skill I could master rather quickly. After searching on job boards and networking with other copywriters, both online and in-person, I decided that copywriting for websites not only paid well, but it was a growing industry—every business needs a website and email marketing these days!
So, I ditched my $70,000/year job and embarked on the journey of becoming a copywriter. I was scared, to be honest, as 70k is nothing to shake a stick at! But, I knew that if I could get my first few clients, learn and solidify a process that worked for both them and me, and hone my skills as a copywriter, I would be just fine in the end.
Last week I signed over $12,000 in copywriting contracts. Here is the breakdown:
- Opt-in/Freebie for a Career Coach ($400)
- Complete website copy overhaul for B&B owner who is rebranding ($4500)
- Speaker one sheet for an Executive Coach ($250)
- Ghost blogging, monthly retainer, for a physical therapist’s office ($500)
- Website copy updates for a wedding stationery designer ($1500)
- Ebook writing for a business coach ($700)
- 5 Panel Marketing Brochure for an independent water distributor ($500)
- Website copy updates for a Spiritual Divorce Coach ($2500)
- Curriculum guide and coursework for a Health Coach ($2000)
- I don’t take on projects which I am not passionate about.
- I don’t work with people who haggle with my prices.
- I don’t take on more projects than I can handle at any one time. (Yes, this means I have a wait list).
- And above all, when I write for my clients, I become not only their personal copywriter, but I also become their biggest brand advocate and really think things through from the perspective of their potential clients.
- My systems continually evolve, especially when I find glitches, but for the most part, I spend my days happily making my clients brands’ come to life!