Recently, I asked on a weekly webinar for the Accelerated Copywriting course I’m taking on how memoir writers can benefit from copywriting tips. Contrary to what I thought, copywriting isn’t just an exclusive area of expertise. It can actually be applied to any writing genre.
I was told to make sure the copy – front and back matter really appealed to the target audience. That it really spoke to my target audience and who I was aiming for. Copywriters need to know to whom they are writing for, right? So this isn’t any different. It was then I started to realize that authors in fact, are copywriters too.
Here’s a sample of my target audience
The target audience for Accidental Soldier: What My Service in the Israel Defense Forces Taught Me about Faith, Courage and Love includes the following:
• Readers drawn to cultural memoirs
• Female Veterans and Women in Military Families
• Parents who have sent their child on a trip to Israel
• Parents whose son or daughter is serving with the US military overseas
• High school or college-aged students who have some connection to Israel whether through a Birthright program, volunteer experience, connection with a family member, travel experiences, etc.
Now when I write the copy, I have to keep these target audiences in mind.
Figure out your target audience
Your book proposal should have a section on Target Audience where you bullet point all the potential “customers” and readers of your book.
But way before you get to work on your proposal, as you write, you should be thinking about your target audience. As a copywriter and author, who are you writing for?
Can you write a simple letter?
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be. Here’s how.