The way you bring your personal story to life depends not only on the actual words you say, but the way in which you express your Story. Some might call this creative storytelling. I see this as the seeds of passion which I wrote from a blogger’s perspective which you can read about here. For this reason, having a creative storytelling mindset is so important for your Story and let’s dive into why.
Why is passion so important for creative telling of your story?
Creative expression helps a story “stick” and is more indelible and easier to remember, which adds to its power. The more creative the storytelling, the more power you have to evoke emotion. When you’re passionate about your story, you can tell it in the most profound way. Stories have the power to connect people in profound ways. You can help others see and feel your own common experience or idea much more powerfully. Our emotions are fully engaged and able to process information in a different way. More recently, I’ve come to know through my own passion, my story has had tremendous power for both myself as the storyteller and the listener.
Passion is Transformational
It’s in the telling of the story, orally or in one of the many ways we have available to us in the digital space, that is also transformative. Take into account that when you are introducing your story as part of your business or connecting with your ideal client, you establish this creative connection that allows your target client to see and feel what you see and feel.
Then, there is self-expression for its own sake. This is by nature, a creative endeavor. When you focus on expression for the sake of self-expression, you aren’t bound and ruled by outcomes, money, or fame.
How can you give voice to the passion of telling your story?
The second powerful “passion” element of creative storytelling is imagery. When we’re referring to imagery, we’re talking about painting a picture first in your mind’s eye and then for your listener. You really can’t do this effective if you aren’t feeling passionate about your story, right?
Since you are the experiencer, it’s up to you to create that immediate sensory experience also for your listener. When we “see” the story scenes in our mind’s eye, we also give voice to that experience. Imagery is descriptive language at heart. Using descriptive language, you can appeal to your target audience’s five senses. Help your listener see what is happening to see the scene and act it out.
If you’ve ever read a good story where you were immediately drawn into the scenes, then you know the power of “showing” and not telling, which also applies to creative storytelling. When you show more of your Story, you also create a powerful connection between you as storyteller and listener.
Over to you – a creative exercise. Act out the following scenes.
In your mind’s eyes, “see” the scenes and act them out.
• A boat in the storm
• A boring class with a strict teacher
• A roller coaster
• Being in front of a campfire on a cold winter night
• A prison cell
• A movie theater during a funny movie
• The waiting room of a hospital
• An airplane on a long flight
Over to you and your Story. Now take a very short “story moment.” This could be some kind of action or decision making on your part that made all the difference or a brief social interaction.
First, see that scene in your mind’s eye. What is happening? Connect to those images in your mind’s eye. Pay attention to sights, sounds and smells. Connect to them with your heart and mind. Allow everything to bubble up without judging. Now, describe that scene using as much imagery as possible.
If possible, share your “scene” with a listener. What would your listener say about your Story listening to it for the first time? What would you like your target client to feel as a result of hearing your scene? What part of the scene impacted him the most emotionally?
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